# Site Identity

The **Site Identity** setting in WordPress refers to the configuration options that define your website's basic identity and appearance. This includes your site's name, tagline, logo, and icon. These settings are essential for branding and are visible in various parts of your website, including browsers, search engines, and social media.

Here's how you can configure the **Site Identity** in WordPress:

{% hint style="success" %}
Here's a short form of the **Site Identity** settings process in WordPress:

**Step 1 : Login** to your WordPress admin dashboard.

**Step 2 :** Go to **Appearance** > **Customize**.

**Step 3:** Click on **Site Identity** to update the site title, tagline, logo, and site icon.
{% endhint %}

### Customizing Site Identity

<figure><img src="https://content.gitbook.com/content/Juk9mT7asZ4pv0M35wkr/blobs/UH60OBUhfHWsEgNbD8im/site-iden-01%20(1).jpg" alt=""><figcaption></figcaption></figure>

Under **Site General ▸ Site Identity**, you can configure key branding elements for your website:

* **Site Logo**\
  Upload or change your website’s main logo.
* **Site Title**\
  Set the name of your website (displayed in the browser tab and in some themes).
* **Site Tagline**\
  Enter a short description or slogan that represents your website.
* **Site Icon (Favicon)**\
  Upload a favicon (site icon) that appears in the browser tab and bookmarks.\
  **Recommended size:** 512 × 512 pixels.

Click **Publish** to apply the changes.
